Selected work
Every project here solved a real problem for a real business. Where I can share numbers, I have.
Enterprise Platforms
Salesforce, Zendesk, Celigo—the systems that run operations
Enterprise CRM Transformation
Led Salesforce implementation for a mid-size organisation, replacing fragmented systems with a unified customer view.
Result
Unified platform reduced admin time by 60%. Sales pipeline visibility improved dramatically. Team could finally trust their numbers.
Support Operations Overhaul
Rebuilt customer support infrastructure using Zendesk, cutting response times and improving customer satisfaction.
Result
First response time dropped from days to hours. CSAT scores increased 40%. Team finally had data to improve.
SKUs managed
Integration Platform Build
Designed and implemented a Celigo-based integration layer connecting e-commerce, inventory, and finance systems.
Result
Fully automated order-to-cash process. Zero manual data entry. Finance closes in hours, not days.
Technical Leadership
Teams built. Crises managed. Outcomes delivered.
Technical Team Build
Hired and built a technical team from scratch, establishing processes, culture, and delivery capability.
Result
Functioning team delivering projects within 6 months. Established hiring process, onboarding, and delivery methodology.
Time to stable
Platform Recovery
Brought in to stabilise a failing e-commerce platform during peak trading period. Diagnosed issues and led recovery.
Result
Platform stabilised within 48 hours. Survived peak period without incident. Established monitoring to prevent recurrence.
Custom Development
Node.js, React, and bespoke solutions
Online bookings
Commerce Booking Platform
Built custom Node.js/React booking system integrated with Shopify for a hospitality business.
Result
Fully automated booking flow. 3x increase in online bookings. Staff freed from manual processing.
Logistics Automation
Developed automated shipping and logistics system handling complex multi-carrier, multi-warehouse fulfilment.
Result
Automated carrier selection based on rules. Shipping costs reduced 25%. Same-day fulfilment became possible.
Shopify Builds
Custom themes and deep integrations for e-commerce brands
Hawaii Tee Times
Custom booking platform for Hawaii's premier golf courses with integrated tee time reservations.